The home for a life organised around movement.
LY is a network of design-driven lodges with membership at its heart, for people who travel to ski, ride and climb, starting in Norway.
Why LY
Serious skiers, cyclists, surfers and climbers have a poor choice of places to stay: luxury hotels that ignore the sport, chain hotels built for business travel, or lodges that work but have no soul.
Every LY lodge has one main activity, set by where it is. That activity decides the building, the gear room, when meals are served and who we hire. Ski touring and cycling come first. Each lodge keeps its own building and character; what they share is a set of rituals and a standard of service.
The design is quiet rather than luxurious: real materials, warm light, rooms built for people who come in wet and tired, and nothing performed.
A day at LY
Before dawn
Coffee is ready at half past five. A real breakfast, and everything you need to pack lunch. Early starts are expected here, not tolerated.
The day outside
Your own. We know the routes and the conditions, and we keep the gear room in order. No schedules, no check-ins.
The return
Boots and skins dry overnight. Sauna, a shower, a shared table at dinner, and a bed built for deep sleep.
Come as a guest, leave as a member.
Everyone who stays joins the free base tier. Two paid tiers sit above it, with a hard cap at every lodge. What members get is not points or discounts. It is a number for life, a standing that carries from lodge to lodge, and a place that knows them when they arrive.
We are designing the tiers now. The people on the waitlist get the first say, and the first places.
For investors
LY is raising a seed round to secure the first one to three lodges in Norway. If you would like to see the full case and the numbers, get in touch.